Founder OS × Excelsior Dolomites Life Resort
The Founder OS
Summit
The world's most curated founder experience. Thirty exceptional founders, five days in the Dolomites, and a story told to an audience of nearly three million.
The world's most curated founder experience. Thirty exceptional founders, five days in the Dolomites, and a story told to an audience of nearly three million.
Every era of business has its room. Sun Valley for media. Davos for policy. For the founders building the world's great personal brands, that room does not exist yet.
We are building it. And we want its home to be the Excelsior.
Founder OS is the operating system for founder-led brands. Built by Matt Gray, a founder with four companies behind him and a community of more than 5,000 entrepreneurs learning to systemize their businesses and build brands that run without them.
The Founder OS Summit is the flagship gathering of that world: thirty founders and creators, personally selected by Matt through application only, flying in from around the world for five days together in the mountains. The Necker Island for founders, built in the Dolomites.
Mornings are working sessions with Matt. Afternoons flow free: hikes, gondolas, sky pool, espresso on a terrace at 2,000 meters. The summit closes with a guided hike to a rifugio, a sunset aperitivo, one night beneath the peaks, and sunrise together before the descent.
The most valuable thing a founder can have is not more information. It is the right people around them. This is where they find each other, and it is designed to be a place they return to year after year.
Thirty founders and creators, each personally selected by Matt. Founders past $50K per month, creators past 100K followers, fewer than one in five applicants accepted. The room is the product, and the room is curated like one.
Morning sessions and a founder journal carry the work. The rest is designed space: shared tables, long walks, free afternoons, and conversations that do not happen anywhere else.
The summit peaks with a guided hike to a mountain rifugio, dinner and a fireside conversation above the clouds, and sunrise over the Dolomites before the hike home.
Guided by the people who shaped this region.
Not speakers. Not ambassadors. A curated circle of South Tyrolean legends, each hosting a single moment you cannot buy anywhere else. This is what makes the summit impossible to replicate, and it is built on relationships that already exist here.
An evening at the rifugio with a legend of world mountaineering. Sunrise reflections, humility, and perspective.
South Tyrol holds more Michelin stars per capita than almost anywhere on earth. One dinner, built around that craft.
World-class athletes and the entrepreneurs who built global companies from these valleys, joining the group in the wild.
Matt Gray is one of the most followed voices in business. Everything created at the summit reaches an audience most global campaigns cannot buy.
Half of this summit happens in person. The other half happens on screen. A dedicated film and photo team is on property for the full five days, and the Excelsior is written into every frame.
Long-form films for 282,000 subscribers, produced around the summit with the Excelsior featured as its home.
Reels, Shorts, and TikToks cut from the summit across Instagram, YouTube, and TikTok, reaching over two million followers.
Editorial photography published across every platform: the resort, the valley, the rifugio, the sunrise.
A two-month campaign across email and social builds to the summit, with the Excelsior named on the official landing page and booking flow.
The summit announcement, the story, and the recap land in 280,000 inboxes, with your resort positioned as the destination.
Trailer, recap film, and evergreen b-roll keep the Excelsior appearing in Founder OS content long after the last guest checks out.
A five-day arc built around one principle: less, but better. Guests stay at the Excelsior throughout, with breakfast at the resort and afternoons free to explore everything Kronplatz, South Tyrol offers.
Founders land throughout the day. Spa, sky pool, recovery. A welcome aperitivo as the sun drops behind the peaks.
Morning session with Matt. Free-flow afternoon in the mountains. Founder dinner, all together, hosted at the resort.
Second morning session. Gondolas, trails, and long lunches. The group prepares for the mountain.
Guided group hike to the rifugio with local mountain guides. Sunset aperitivo, founder dinner, and the summit conversation at 2,000 meters. Overnight beneath the Dolomites.
Sunrise over the peaks. Breakfast at the rifugio. A closing circle, the reveal of the next summit, and the hike home.
A global campaign built around your resort, at zero media cost.
Simple, operational, and well within a family-run house's gift.
The first summit is the foundation for a recurring series: one edition in 2026, two in 2027, all four seasons of the Dolomites by 2028. Guests do not attend this. They become part of it, and they come back. Legendary gatherings have legendary homes. We are choosing ours now.